INTEGRITY: We act with integrity to listen to, advise, and support our businesses, entrepreneurs, and communities while providing quality services.
INCLUSIVE: Through our policies, we ensure diversity and inclusion within our administration, board members, and all the processes carried out by the organization.
PROFESSIONAL: We take our role as an economic development organization seriously through our knowledge, commitment to service quality, and transparency.
COLLABORATIVE: We advocate for collaboration with our peers while engaging all communities in an atmosphere of mutual respect and trust.
VISIONARY: We envision change by encouraging creativity, innovation, and the development of new sustainable ideas.