NEW NAME AND LOGO

NEW NAME AND LOGO

The Prescott-Russell Community Development Corporation, key player and LEADER in economic and business development in Prescott and Russell and southern Ontario, announces the launch of its new visual identity, marked by a refreshed logo and a new name, thus reinforcing its commitment to better serve businesses and entrepreneurs and to anticipate the constantly evolving needs of its clients, partners and communities.
 
We are delighted to unveil our new name: The Prescott and Russell Development Corporation.  This name was carefully selected to reflect our current identity, our commitment to innovate and our determination to offer cutting-edge solutions to our clients, partners and communities. 
 
The new Prescott and Russell Development Corporation’s logo embodies our commitment to evolve with the times while remaining true to our core values.  It reflects our visions of innovation, creativity, ideas, growth and sustainability as well as our values such as integrity, inclusiveness, professionalism, unifying and visionary.  The use of vibrant, modern colours demonstrates our dynamism in supporting and collaborating with the community, reflecting its role in promoting the economic growth and job creation.  It emphasizes a sense of solidarity and empowerment, thus reinforcing its commitment to the development of Prescott and Russell.       
 
Why this change?  The evolution of our logo and name stems from an in-depth reflection by the PRCDC’s members of the Board of directors and staff on our positioning in the current market.  We are aware of the challenges that Prescott and Russell and southern Ontario businesses and entrepreneurs face and we want to be on the front lines to help them succeed.  This change is an expression of our desire to remain at the forefront of the industry and better meet the growing needs of our clients, partners, and communities.
 
What this means for our clients, partners and communities:
 
Continuous innovation: The Prescott and Russell Development Corporation is committed to remaining at the forefront of innovation to provide even more effective solutions adapted to the needs of all our clients, partners and communities.
 
Strengthened partnership: Our new identity strengthens our partnerships with our clients, partners and communities, providing them with superior quality services and exceptional support for their growth.
 
Commitment to excellence: Our new name and logo reflect our unwavering commitment to excellence, quality and customer service.
 
We wish to sincerely thank our clients, partners et collaborators as well as the Government of Canada through FedDev Ontario for their continued trust and support for more than 37 years.  Our team looks forward to continuing to collaborate with you in this new phase of our journey.